At Poppy Seed Media, we understand that effective advertising isn’t just about getting your message out there—it’s about getting it in front of the right people at the right time.
Our paid advertising efforts are designed to do just that, ensuring your brand stands out and connects with the audience that matters most to your business.
With Poppy Seed Media, you’re not just getting a service—you’re getting a group of local Newcastle and Central Coast specialists dedicated to helping your business grow through creative and effective marketing strategies.
what is paid digital advertising?
Accessing marketing services should be a simple process, but we know how confusing all the different terminology can be. Paid advertising, often referred to as pay-per-click (PPC) or digital advertising, is a marketing strategy where businesses pay to display their ads on various online platforms, such as search engines (think Google Ads) and social media (think Facebook and Instagram). Unlike organic methods, where visibility is earned over time, paid advertising gives your brand immediate exposure by placing it directly in front of your target audience.
With paid advertising, you bid for ad placement, and you’re charged when someone clicks on your ad (hence the term pay-per-click). The beauty of this approach lies in its precision—ads can be tailored to reach specific demographics, locations, interests, and even times of day. This ensures that your marketing efforts are both efficient and effective, driving traffic, leads, and sales to your business.
At Poppy Seed Media we are qualified marketing specialists, and we each have a specialised role to ensure our focus stays within our areas of expertise. We have Google Ads and Meta Ads specialists ready and eager to work with you!
who we've worked with.
we love our clients too.
benefits of paid digital advertising.
- Targeted Audience Reach: One of the great things about paid digital advertising is that we don’t just have to throw money out into the market and hope for the best. Paid digital advertising allows businesses to target specific demographics, interests, and behaviours, ensuring that your ads reach the right audience.
- Measurable Results: Something we love about digital advertising is that a lot of our decisions are guided by data, and numbers don’t lie! With paid digital ads, you can track performance metrics such as clicks, conversions, and ROI, giving you clear insights into what’s working and where to adjust your strategy.
- Immediate Visibility: There is no slow burn with paid digital advertising! Unlike organic strategies, paid digital ads provide immediate exposure, helping your brand quickly gain visibility and attract attention in a crowded market.
- Flexible Budgeting: You are not locked into a set spend when it comes to paid digital advertising. Platforms such as Google and Meta allow you to adjust your budget according to your business goals, offering flexibility in managing your ad spend as frequently as you need.
