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we love all aspects of marketing, possibly even a little too much.

Tablet displaying Google homepage on screen, representing Google Ads and search marketing concepts.

Google AI Max – What You Need to Know

By Adam | Jun 5, 2025

Getting More from Google Ads with AI Max  Running Google Ads can sometimes feel like a full-time job. Between constant […]

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The Importance of Audiences in Meta Advertising and the Different Types to Use

By Michelle Trimble | May 2, 2025

Smarter Targeting with Meta Ads: Your Guide to Detailed, Custom & Lookalike Audiences  Running ads on Meta can sometimes feel […]

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A close-up of a laptop screen displaying campaign analytics, highlighting the guide to defining buyer personas for small businesses.

The Ultimate Guide to Defining Buyer Personas for Small Businesses

By Michelle Trimble | Nov 28, 2024

For small businesses, knowing your audience is everything. Every marketing dollar counts, so it’s essential to ensure each piece of […]

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Meta Ads metrics overview blog post, focusing on key data like CTR, ROAS, and engagement to optimise ad performance for business growth.

Mastering Meta Ads: The Key Metrics You Can’t Ignore for Campaign Success

By Michelle Trimble | Oct 16, 2024

In our last blog, we explored why Meta Ads are essential for any small business looking to grow its digital

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In this image, we see a person working on a laptop with a visible Facebook Ads Manager interface. The screen displays several active advertising campaigns, their status, reach, budget, and results. The user appears to be managing multiple digital marketing campaigns, likely optimizing ad performance or tracking metrics related to ongoing promotions.

A Strategic Guide to Meta Ads for Small Businesses

By Michelle Trimble | Sep 19, 2024

In the ever-evolving digital landscape, standing out can be a daunting task for small businesses. With so many marketing channels […]

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How a Strategic Marketing Test Led to a 400% Increase in Leads

By Michelle Trimble | Aug 28, 2024

We’ve always been confident in the work we do for our clients, but, like the classic analogy of the builder […]

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