our blog.

we love all aspects of marketing, possibly even a little too much.

Understanding the Difference Between SEO and SEM

By Michelle Trimble | May 6, 2022

If you are a business owner, there’s a good chance you have heard of the terms SEO and SEM when it comes to increasing your search engine ranking. You may have questioned what they are, or if your business could benefit from them.

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Should I Hire Someone to Manage Google Ads?

By Michelle Trimble | Apr 4, 2022

If you are considering investing some of your budget into digital marketing, chances are you have been looking into advertising on Google! You would be forgiven for thinking that Google is taking over the world.

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5 Tips for Planning a Successful Holiday Marketing Campaign

By Michelle Trimble | Sep 28, 2021

There’s no denying that Black Friday, Christmas and Boxing Day sales are some of the most anticipated online holiday sales each year, and we’re here for them! Thanks to the increasing growth and success of online shopping

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How to Plan a Photoshoot for Your Business

By Michelle Trimble | Aug 20, 2021

While you might think your product or service is the real star of your business, the fact remains that people buy from people. That’s why you can’t discount the power of a professional photoshoot. By highlighting the person or team behind the brand,

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By now you should have some idea of the importance of video in digital marketing.

Facebook Video Marketing – Best Practices and Essential Tips

By Michelle Trimble | Jul 29, 2021

By now you should have some idea of the importance of video in digital marketing. With video content making up 82% of all internet traffic, you really can’t go too far online without seeing a video (and we’re not just talking about those funny, adorable or cute cat videos!).

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The Importance of Video in Digital Marketing

By Michelle Trimble | Jun 20, 2021

Unless you live under a rock or don’t have access to the internet you’ll know that video is everywhere right now. Search for anything on Google and you’ll get at least one video result. Scroll your social media feed and you’ll see video content of all kinds.

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Facebook Marketing Tool

Facebook Pixel – How to implement and use this important marketing tool

By Michelle Trimble | May 9, 2021

The Facebook Pixel. Small yet mighty. Invisible yet everywhere. If you’re a business owner and you’re not using the Facebook Pixel, sorry, this article is for you! A powerful analytics tool, the pixel tracks the actions that people take on your website.

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Facebook Marketing

How iOS 14 will Affect Facebook Marketing

By Michelle Trimble | Apr 30, 2021

There are massive changes happening that will affect how businesses advertise on Facebook with Apple’s rollout of iOS 14. It is important that business owners and marketing managers understand these changes and how they will affect the way we advertise across the Facebook platform.

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Facebook Ads and Business Manager

By Michelle Trimble | Apr 14, 2021

As a business owner, you may be wondering how Facebook Ads works with Facebook Business Manager. You may have run ads before without using Business Manager, so why use it all? You’re already busy enough – why bother changing up your existing approach and possibly make things even more complicated?

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