The Evolution Of Poppy Seed Media

The Evolution Of Poppy Seed Media

Hey all! Michelle, founder of Poppy Seed Media here. This year we will be celebrating five years since Poppy Seed Media first came to life, so I thought it might be nice to do a little re-cap of what has been happening in our world.

So, how did it all start? It was 2017 and I had been working in the world of marketing for over a decade when I headed off on maternity leave to care for my first little human, Archer. At the time I was still regularly in touch with my employer and when they reached out to see if I would be willing to do some work under an ABN while on leave, I jumped at the chance.

I was very fortunate to have an amazing baby who loved to sleep (this would not last!), so the possibility of embracing my creativity again was a VERY welcomed opportunity.

Soon, other businesses began reaching out to my employer wanting to use the marketing consultant they were using - who happened to be me! So with a supportive employer who agreed to extend my leave as I grew the business, my career as a marketing consultant took off, as did Poppy Seed Media.

Fast forward to today, the business boasts a team of passionate creators working together to bring incredible results for clients and ensuring quality marketing is accessible to all.

Transparency, incredible communication and delivering results is what we are known for and we absolutely love that. We spend our days obsessing over algorithms, running campaigns and teaching other business owners how to design and implement their own marketing strategies. Obviously, that same approach drives how we work with our clients to ensure they receive the high level of marketing services they deserve.

We pride ourselves on our customer care and communication and believe this is the key to not only a successful marketing strategy but any working relationship. When getting to know our clients, we focus on building a collaborative relationship as we know their input is as important as ours when it comes to successful marketing.

Adrienne has been keeping our creative brains on track with the constant improvement of processes and reporting since 2020. Initially starting as a VA, Adrienne has progressed into an Administration Management role here at Poppy Seed Media and we would truly be lost without her client care, staff check-ins, spreadsheet creations and organisational wizardry that allows our work to flow.

We offered Abbie a position with us in 2021 as a Digital Marketing Specialist, and we are quite certain our grid glow-ups have never looked so good!

Abbie began her career in social media over six years ago, overseeing the management, content creation, strategy and paid advertising campaigns for many local businesses. During this time, Abbie completed a Bachelor of Business (Marketing) while also undertaking studies in graphic design and public relations.

Abbie says that working with Poppy Seed Media allows her to combine her passion for marketing, photography, people and design, to create innovative and strategic solutions for our clients.

She represents the next generation of marketing professionals, ready to challenge convention in a mobile and social media world to achieve outstanding outcomes!

Anthony actually began with us back in 2018 as a contractor before finally coming onboard full-time this year! He is a graphic designer and videographer who specialises in branding and content creation.

Anthony cut his teeth in the music industry, working with artists and labels on album artwork, merchandise designs, tour posters and all manner of promotional materials. With so many unique projects, Anthony saw the importance of zeroing in on what it was that made each artist different and ensuring that was represented in their visual language.

As an Account Manager with Poppy Seed Media, Anthony says he loves being able to bring those worlds together. He enjoys working closely with clients to find out their goals and what they're passionate about, and pouring energy into hard-working and eye-catching content for them.

Our most recent hire, Harry, has only just begun with us but we already don’t know how we survived without him!

Harry graduated from UoN with a Bachelor of Communication (Media Production) and has been working as a content producer and digital marketing coordinator prior to taking on the position of Marketing Coordinator with us here at Poppy Seed Media. He says that he was attracted to the role because he was seeking a new challenge and to expand his skillset within the context of an agency.

Harry is currently sinking his teeth into everything Google related, creating high-quality marketing assets and implementing them across a variety of campaigns and strategies.

We like to think Poppy Seed Media is a little different to other marketing agencies. We live and breathe marketing but that doesn’t mean we don’t understand or relate to the day-to-day experiences of fellow business owners. As a small business ourselves, we know EXACTLY what our clients are dealing with and how overwhelming marketing can be.

We use this insight to educate, empower and work collaboratively with our clients to ensure their growth and future success. Our strength lays in our innate ability to connect and communicate with clients. We value their input and recognise the key role they play in every project we take on. We know it’s not about us - it’s always about the client and their needs.

We’re proud of how far Poppy Seed Media has come in such a short period of time. We genuinely believe that every business has the right to incredible marketing. Our goal has always been to remove the barriers surrounding digital marketing and help more business owners take advantage of this incredible medium.

Author Bio

Michelle Trimble is a degree qualified marketing specialist who is passionate about breaking down the barriers business owners face when it comes to digital marketing!

After nearly 10 years working in the industry, Michelle decided to start Poppy Seed Media with the mission to provide more accessible marketing services.
Every business has the right to incredible marketing!

Michelle has provided marketing training to hundreds of individuals, working with businesses around the world to improve their overall strategies. Outside of the working world, Michelle is a mum to three young boys and loves any opportunity to get outside and enjoy the fresh air.

If you would like to book a free discover session with Michelle, please reach out.


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