In this day and age, we’re constantly looking for an extra bit of oomph to put our business on the next level. From SEO experts to graphic designers we’re always happy to go the extra mile, so why don’t we take the same consideration with the copy we’re using? We’re going to explore the benefits of engaging with a professional copywriter to take your business beyond that next level.
A copywriter's role is handling all things copy, from concept to creation.
Copy is any text you see or hear used in marketing and advertising, created by copywriters to help motivate action to an idea, a product, or a business. However, the pen-to-paper writing portion of a copywriter's job is only a fraction of what they do, with a broad selection of client-specific tasks, we’re going to deep dive into the five key responsibilities of a copywriter and how they can benefit your business.
1. Brainstorming and creating concepts for clients, covering anything from marketing and ad copy to assisting in building or rebuilding brand identity and tone across platforms.
Copywriters can work independently or more often alongside marketing teams and designers to create cohesive copy to support each client and their goals. Working with a creative agency, you have the benefit of a team behind you covering each area with close attention to detail, from designers to photographers, why wouldn’t you want the same level of care given to the text you use? Copywriters propose concepts from full-on website rewrites to witty taglines for ad campaigns. Having the right voice supporting your business is key to successful marketing and brand identity.
2. Research products, services, competitors, and industries relevant to clients including trends among demographics.
Working with content and data provided by clients, marketing teams or completing additional research is key to a good copywriter. Creating great copy comes from knowing what you’re selling, whether it’s an idea or a product. A copywriter takes on the time to lay out what they’re working with, creating understanding and meaning for the target demographic to engage with the product. Copywriters pull information from not only the client's products or ideas but from using comparative research of trends, competitors, their target demographic, and the industries in general to create a whole rounded approach.
3. Write copy for various platforms, including short-form such as captions and taglines, to long-form including blogs, website rebranding, and feature articles.
A copywriter wears many hats, all of which are just covered in text. Looking for a quippy, enticing social media caption? Done. Need an overhaul on your team's bios on your website? Done. Copywriters are multitaskers in their role, with the flexibility to take on an array of text-based tasks, allowing clients to continue to stick to what works for them, while having a little support to fill in those gaps as they desire. The flexible nature of engaging with a copywriter provides feedback and options to reinforce your own brand's voice.
4. Analyse data from previous campaigns or copy to create strong content.
A client's work is the best piece of information a copywriter can work with. What they’ve used in the past, how successful it’s been, and how it can be taken to the next level are crucial in creating great concepts for copy.
5. Give your business an authentic, well-rounded, and presented voice to support the branding.
At the end of the day, engaging with a professional copywriter is another step in supporting your brand. Ensuring a clear voice to your business, that is specifically authentic and on-brand to you as a client is the best way to ensure you reach your target demographic successfully. Every business starts with a clear set of values and a goal, copywriters make sure those values and goals are showcased to ensure there is no misconception of what it is you do and to promote what matters to you as a client.
Understanding the team you’re working with makes a world of difference in any industry, and we always want to provide our clients with transparency about who we are and what we do. Want to have the same confidence in what you’re putting out? Ask us more about our copywriters, and how they can work with your vision. Schedule your free discovery call with one of our marketing specialists here.
Kitana Fernance is our in-house copywriter who is passionate about creating copy that brings brands to life!
After working freelance in the industry for the last 3 years, Kitana joined the Poppy Seed Media team to be able to work closely with businesses to help them market their brands. From caption writing to brand voices, a copywriter sets the tone for any business.
Kitana has worked with an array of clients, from big businesses to start-up individuals, helping them find their voice.