Marketing Archives

A close-up of a laptop screen displaying campaign analytics, highlighting the guide to defining buyer personas for small businesses.

The Ultimate Guide to Defining Buyer Personas for Small Businesses

By Michelle Trimble / Marketing, Social Media

For small businesses, knowing your audience is everything. Every marketing dollar counts, so it’s essential to ensure each piece of content, ad, or campaign truly resonates with the people you’re aiming to reach. That’s where buyer personas come in—a powerful tool for refining your strategy, engaging your audience, and boosting conversions. Creating buyer personas is […]

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Meta Ads metrics overview blog post, focusing on key data like CTR, ROAS, and engagement to optimise ad performance for business growth.

Mastering Meta Ads: The Key Metrics You Can’t Ignore for Campaign Success

By Michelle Trimble / Marketing, Social Media

In our last blog, we explored why Meta Ads are essential for any small business looking to grow its digital

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Final Call – Unlock EOFY Tax Benefits by Investing in Your Website

By Michelle Trimble / Business, Marketing, Website

As the clock ticks down to the end of the financial year (EOFY) here in Australia, businesses across the country are beginning to plan for the year ahead. Amidst this flurry of financial activity, there’s an often-overlooked opportunity that could make a world of difference; a professional website! EOFY is the perfect time to start

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Navigating the New Era of Email Marketing

By Michelle Trimble / Marketing, Security

In the ever-evolving landscape of digital communication, email remains an undisputed heavyweight connecting over 4 billion individuals with the content they love. It’s a unique channel, offering a direct line to subscribers who willingly opt in to receive tailored updates from their favourite brands and creators. However, as of February 2024

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A Website Checklist for a Refresh or a Fresh Start

By Michelle Trimble / Business, Marketing, SEO

Looking to build a new website? Having a strong, accessible website that reflects your brand or business is key to successful marketing and conversions, no matter the industry.

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Curious about copywriting? Let’s break down the benefits of engaging with a professional copywriter

By Michelle Trimble / Business, Marketing, SEM, SEO, Social Media

In this day and age, we’re constantly looking for an extra bit of oomph to put our business on the next level. From SEO experts to graphic designers we’re always happy to go the extra mile

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