Marketing

The Importance of Audiences in Meta Advertising and the Different Types to Use

Smarter Targeting with Meta Ads: Your Guide to Detailed, Custom & Lookalike Audiences  Running ads on Meta can sometimes feel like trying to assemble IKEA furniture without the manual — you’ve got all the pieces, but where do you even start? With so many buttons to press, drop downs to uncover and settings to toggle, […]

The Importance of Audiences in Meta Advertising and the Different Types to Use Read More »

A close-up of a laptop screen displaying campaign analytics, highlighting the guide to defining buyer personas for small businesses.

The Ultimate Guide to Defining Buyer Personas for Small Businesses

For small businesses, knowing your audience is everything. Every marketing dollar counts, so it’s essential to ensure each piece of content, ad, or campaign truly resonates with the people you’re aiming to reach. That’s where buyer personas come in—a powerful tool for refining your strategy, engaging your audience, and boosting conversions.  Creating buyer personas is

The Ultimate Guide to Defining Buyer Personas for Small Businesses Read More »

Final Call – Unlock EOFY Tax Benefits by Investing in Your Website

As the clock ticks down to the end of the financial year (EOFY) here in Australia, businesses across the country are beginning to plan for the year ahead. Amidst this flurry of financial activity, there’s an often-overlooked opportunity that could make a world of difference; a professional website! EOFY is the perfect time to start

Final Call – Unlock EOFY Tax Benefits by Investing in Your Website Read More »

NEWSLETTER

Sign Up

Receive all the latest from Poppy Seed Media and our new marketing education series videos straight to your inbox.

.

Scroll to Top
Call Now Button