Final Call – Unlock EOFY Tax Benefits by Investing in Your Website

As the clock ticks down to the end of the financial year (EOFY) here in Australia, businesses across the country are beginning to plan for the year ahead. Amidst this flurry of financial activity, there’s an often-overlooked opportunity that could make a world of difference; a professional website! EOFY is the perfect time to start laying the foundations for future growth, and your business deserves an incredible website.  

Does Your Business Need a New or Improved Website? 

Do you currently have a vibrant online presence that captivates your audience, drives engagement, and sets your brand apart from the competition? That’s the power of a well-designed website! And with EOFY on the horizon, there’s never been a better time to review your website and consider if boosting your online presence could be the game-changer your business needs. 

Now we aren’t crazy, we know the EOFY is only a few short weeks away – and we are NOT suggesting building a brand-new website in that amount of time. That doesn’t mean you couldn’t pay a deposit toward your new site with your chosen agency [wink, wink, nudge, nudge] prior to the 30th of June. From boosting brand visibility to turbocharging your marketing efforts, the benefits of a professional website are endless. So, grab a cup of coffee, take a seat, and let’s explore whether seizing this EOFY opportunity is the right business move for you. After all, the best investments are the ones that pay dividends for years to come. 

7 Quick Facts About Website Design 

We want to start out strong here, so we have put together seven quick facts that highlight the importance of website design and how it can impact your online presence and competitiveness. 

  1. Speed Matters: Did you know if you want your website to show up on the first page of Google, you need to meet certain speed, layout, and content requirements? 
  2. Widespread Adoption: Approximately 73% of all businesses have a website, meaning your competitors are online and if you aren’t, you risk losing potential customers. 
  3. Traffic Challenges: Around 21% of business owners face low website traffic, which poses a significant challenge for their online presence. 
  4. Mobile Optimisation: Did you know that 57% of internet users say they won’t recommend a business with a poorly designed mobile website? 
  5. Loading Speed: Nearly 40% of users will stop engaging with a website if it takes longer than three seconds to load. 
  6. SEO Importance: Did you know that 61% of marketers believe improving SEO and growing their organic presence is their top inbound marketing priority? 
  7. Conversion Rates: A well-designed user interface could raise your website’s conversion rate by up to 200%, and better UX design could yield conversion rates up to 400%.  


Ready to talk about your website? Click here to reach out to our team. But if you still aren’t quite convinced, read on!  


The Power of a Professional Website 

A well-designed website not only showcases your products and services but also communicates your brand identity, values, and unique selling propositions. For many potential customers, your website will be their first encounter with your brand, forming their initial impressions, and ultimately deciding whether to engage further. By investing in a professional website, you’re not just creating a digital presence, you’re crafting a powerful platform to connect with your audience and drive meaningful interactions. 

Leveraging Your Website as a Marketing Tool 

Beyond its role as a digital showcase, your website is a dynamic marketing tool that can amplify your brand’s reach and impact. Through strategic content, compelling visuals, and intuitive navigation, your website can captivate visitors, inspire action, and ultimately drive conversions. Whether it’s generating leads, increasing sales, selling products, or fostering customer loyalty, your website has the potential to deliver tangible business results. 

Staying Competitive in the Digital Landscape 

A well-optimised website is essential for staying competitive in the digital landscape. With consumers increasingly turning to the internet to research products, compare options, and make purchasing decisions, businesses without a strong online presence risk being left behind. By investing in a professional website, you’re not just keeping pace with the competition, you’re positioning your brand as a leader in your industry and capturing valuable opportunities for growth. 

Maximising Tax Benefits for Your Website Investment 

Let’s talk about taxes now. It’s important for smart business owners to know about the tax benefits of investing in a website. The end of the financial year (EOFY) is a good time to think about taxes and use deductible expenses to reduce how much tax you owe. Businesses might be able to claim some of the costs of their website as deductions, but there are rules you need to follow. Now let’s be clear, we are creatives – not accountants. Working with professional accountants or tax advisors can help make sure you get the most out of your tax benefits. 

Ready to Invest in Your Website? 

Don’t miss out on the opportunity to increase your digital presence and set your business up for success in the new financial year. Get in touch with us at Poppy Seed Media before EOFY and watch your brand—and your bottom line—thrive! 



Sign Up

Receive all the latest from Poppy Seed Media and our new marketing education series videos straight to your inbox.


Scroll to Top
Call Now Button