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Facebook Pixel – How to implement and use this important marketing tool

The Facebook Pixel. Small yet mighty. Invisible yet everywhere. If you’re a business owner and you’re not using the Facebook Pixel, sorry, this article is for you! A powerful analytics tool, the pixel tracks the actions that people take on your website.

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Facebook Ads and Business Manager

By Michelle Trimble / Business Manager

As a business owner, you may be wondering how Facebook Ads works with Facebook Business Manager. You may have run ads before without using Business Manager, so why use it all? You’re already busy enough – why bother changing up your existing approach and possibly make things even more complicated?

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