we love all aspects of marketing, possibly even a little too much.

By now you should have some idea of the importance of video in digital marketing. With video content making up 82% of all internet traffic, you really can’t go too far online without seeing a video (and we’re not just talking about those funny, adorable or cute cat videos!).

Unless you live under a rock or don’t have access to the internet you’ll know that video is everywhere right now. Search for anything on Google and you’ll get at least one video result. Scroll your social media feed and you’ll see video content of all kinds.

There are massive changes happening that will affect how businesses advertise on Facebook with Apple’s rollout of iOS 14. It is important that business owners and marketing managers understand these changes and how they will affect the way we advertise across the Facebook platform.